Going Global (BCM310)

Tags

business, creative, global, globalisation, impact, industry, journalism, learning, Media, people, resources, television, world

I read Harper’s Bazaar and Vogue from the UK, Japan, Italy, Singapore, the US and Australia. My favourite show, Big Brother, airs in 63 countries around the world. My music taste also ranges from Independent Australian Artists to songs from my Eurovision playlist. What does this say about Globalisation and the media? Furthermore, what does it say about the way Globalisation impacts delivery and circulation of the media? I believe it says quite a lot.

Jan’s Globalisation of the Media explores the power of global media ability to intervene in the course of events and affect their outcomes. The paper discusses media markets, audiences, advertisers, finance and creative content. As suggested by Jan, the globalisation of media subsidiaries are powerful in creating a global public sphere whereby content is shared and accessed more easily by individuals around the world, and furthermore, become influential in the way they are responded to (Jan, 2009).

In ‘Impacts of globalisation on world economy’, Rao introduces discussion on positive impacts of globalisation on business and media industries, focusing on more efficient markets, stabalised security and increased competition (Rao, 2013).

The positive outcomes of globalisation for media and business are endless- opening up more room for cultural diversity and awareness, wider ranges of content, increased tools for learning and the formation of an international market of producers and consumers.

As the impacts of globalisation become more prominent, it is important to remain conscious of the constant changes to global media and its trends- as these will have direct impact upon learning, jobs and issues across the world. When tools and media are utilized effectively and interactively with other locations and channels, this generates the most effective results for content and the scope in which it is delivered.

 Jan, M. 2009. Globalization of Media: Key issues and Dimensions. Department of Mass Communication, Gomal University, European Journal of Scientific Research, Vol.29 No.1 (2009), pp.66-75

Rao, A, May 7, 2013. 4 Positive impacts of globalisation on world economy. Retrieved 20/5/2014, from http://www.kstatecollegian.com/2013/05/07/4-positive-impacts-of-globalization-on-world-economy/

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Gender: Not so ‘modern’ family? (BCM310)

Tags

discussion, equality, gender, Media, people, places, representation, roles, sexism, space

 

Discussions and debates about gender issues are a frequent occurrence of today, with these debates often relating to representations of gender roles, particularly those depicted through media channels on television, in magazines and films & various realms of pop culture. I wanted to discuss this issue with various perspectives in mind, in attempt to provide an objective discussion.

I know that I myself often become switched off when watching my favourite shows and listening to music, becoming oblivious to signs of gender inequalities the medium may present to me. References to gender are often delivered through humour, using jokes based on male or female stereotypes. Two and a Half Men and Modern Family are programs that often use humor based on female stereotypes- as well as the stereotypical ways in which women are treated by men (as housewives, or sex objects). This is just one perspective.

Girls and Sex and the City communicate general issues that affect women like relationships and career complications, possibility as a means of connecting to the general experiences of female audiences. How I Met Your Mother and Friends often integrate jokes relating to stereotypical behaviours of men- using humour and jokes based on male stereotypes.

Sexism refers to prejudice, stereotyping or discrimination, typically against women, on the basis of sex. Music artists Dr Dre and Pitbull have been known to include ‘sexist’ or stereotypical statements in their lyrics when speaking about women. Whilst this definition notes that sexism is something typically experienced by women, it is also widely experienced by men in both the media and in the workplace. This is sometimes referred to as Reverse Sexism.

Whilst unequal representation of gender roles in the media is largely connected to female stereotypes, I think it is important to note, that men too, are often stereotyped in the ways in which they are represented across various forms. On top of this, levels of inequality are often overshadowed by humour, being overlooked by the viewer in effect. Within this study, it is relevant to note the ways subtle stereotypes are often integrated into these platforms- as these variances have cultural and ideological impacts on thinking, learning and the way media and media forms are internalized and responded to by viewers.

Marcotte, Micheal. (2013). ‘Gender Inequality in Public Media Newsrooms’. MVM Consulting. URL: http://www.mikemarcotte.com/2013/03/gender-inequity-in-public-media-newsrooms.html. Accessed 28/4/2014

Krishnan, Kavita. (2013). ‘The Anti-Rape Movement: The Political Vision of Naari Mukti/Sabki Mukti’. Kafila.org. http://kafila.org/2013/12/15/the-anti-rape-movement-the-political-vision-of-naari-muktisabki-mukti-kavita-krishnan/. Accessed 28/4/2014