Diasporic Media is a term I was unfamiliar with until recently. It refers to media representations of groups dispersed from their traditional homelands, and the way these representations are circulated and responded to by audiences. Myria (2003), studies this term, describing “the growing potential for mobility and communication” having led to “new forming inclusion and exclusion in transnational communities and multicultural societies”. It is noted the way media cultures are essential elements shaping and being shaped by everyday life.
I liken this notion of diasporic media to the way trends play out across culture, fashion and media practices. Trends and sub- cultures in music and/or style such as rap culture, or surf culture, start off as minority groups born within their original environments. Then, due to a growing global media environment, they are dispersed through various platforms, groups and audiences, and enter the mainstream.
Media consumption and communication technologies become increasingly important in the formation of shared identity for populations spread across the globe. Documentaries, blogs, magazines, novels and reality television become tools for communicating and disseminating the identities of minority groups and cultures. Invisible Cities, The Jews: A people’s History and We Shall Remain are examples of documentaries which share the experiences and history of these cultures.
“They contribute to the generation of transnational flows in the areas of population movement, finance, politics, cultural production, and, as a result, are considered to be in the vanguard of the forces that deepen and intensify globalisation” (Tsagarousianou, 2004).
As I have recently explored, diasporic media trends exist as platforms and tools for learning, discovery and communication. The benefits of these are that identities, experiences and stories are shared in ways that reach audiences all over the world- deepening understanding, and providing new insights into the world and the cultures around it.
Georgiou, Myria. (2003). ‘Mapping Diasporic Media across the EU: Addressing Cultural Exclusion’. Key Deliverable: The European Media and Technology in Everyday Life Network, 2000-2003,
Tsagarousianou, R. (2004). Rethinking the concept of diaspora: mobility, connectivity and communication in a globalised world, Westminster Papers in Communication and Culture, University of Westminster, London, Vol. 1(1): 52-65.